I literally feel smarter by standing in the room, feeling all of that wisdom wash over me. Spending time with him, he references books and ideas from certain people often. That knowledge has fueled his success to this point, and will certainly lead to even bigger blessings and impacts down the road. I can pretty well guarantee that he’s forgotten more marketing and business building info than most everyone on the planet has ever learned. The impressive thing is, he keeps going and doesn’t rest. Take his example. Listen to podcasts. Order the courses. Read the books. Be mentored by genius.
Eat for fuel, and stay in great shape! I ate better, and more healthy than I have in…well, maybe ever...when I was with Joe. He works out intensely, and he refuses to put crap into his body. He’s one strong, wiry, guy. He’s lean and muscular and is bustling with energy. One comment he mentioned during a presentation was a conversation he had many years ago. The person talking to Joe said, “If you have a million dollar race horse, you wouldn’t feed him poorly, let him stay up all hours, and operate at less than an optimum state.” I’m paraphrasing a bit, but you get the idea. Why would you allow yourself—worth much more than any horse—to do that? You shouldn’t put up with that nonsense. I got to go grocery shopping with Joe, and he reads labels, and makes sure he doesn’t put hormones and unnecessary chemicals into his mouth. Honestly, it inspired me. I’ve had a difficult time eating well myself (you saw the picture), and since spending time with him I can say that my entire perspective has changed. I’ve been eating extremely well and sweating regularly through working out since being back from the trip, and it doesn’t feel like a chore. I already feel so much more energy, and my brain function seems to be much higher now. It is true that a healthy mind resides in a healthy body. You’re worth doing this, too.
Live your life like a work of art. Joe likes to have fun. He takes cool trips. He buys nice things. His home is magnificent, with an inspiring view. He gets to do what he wants. The work he does funds a fantastic life-style. What he has is deserved. I was struck while walking though his home that the ideas in his head were directly responsible for such a beautiful place. He also practices what he preaches when it comes to doing business daily. He teaches that businesses should be ELF. That is, Easy, Lucrative, and Fun. If it’s not fun, and you hate what you’re doing—even if it’s profitable—that’s no way to go through life. I saw him turn down a potential business partnership that would potentially be worth a lot of money, because it would take too much time and effort, and he’d have to work with someone that wouldn’t be giving it their full attention. I learned from that. The whole idea is that your business should work for you, and should fund an incredible life. A life of substance and style.
Treat Everyone with Kindness. Don't make enemies. There’s never really any need to do that. He told me the well known maxim, "Be nice to the people you meet on the way up, because they're the same ones you meet on the way down.” He lives those words. I got to see him interact playfully with servers, and folks on his staff, and he’s just a great guy to be around. He is genuinely nice. If you ever want to see how a person truly is, in their heart, see how they treat people that can do nothing for them. Joe talks and acts the same with a cashier as he does with the owner of a $100 Million company. On a personal note, he met me with a big hug after corresponding over the idea for JoeVolunteer.com. I felt genuinely welcomed, and never out of place with such a fantastic group of people. Yes, your Mom always told you to say, “please,” and, “thank you.” Do it. Be like Joe.
BUT, Don’t put up with Mediocrity. I watched Joe make a decision concerning someone that wasn’t working out after a fairly short time in a venture. He came to the conclusion because they didn’t do what he had asked. They didn’t even try, even though the instructions were specific. It was evident immediately that this person wasn’t a match with what Joe was trying to do, and even though the person was very nice, Joe made the decision to respectfully part ways. Sooner rather than later. Honestly, how many times do we put accept less than acceptable results from those that work with us? Especially if they’ve been around for a while, and it’s harder to part ways the longer the relationship lasts? Joe knows what he wants, and he expects the best of those that work with him. We can save years of heartache if we learn from this lesson.
Use proven tools and techniques. I got to witness Joe start up on a project, and one of the first things he did was pull out an, “Impact Filter,” from Strategic Coach. It’s a tool that helps one get clear on the goals of an enterprise or idea. He’s used it before, and recommends it to others that work with him. It’s the starting point. He knows it works, and once you’ve tested what works, you use it again and again. It’s true in marketing, and it’s true in life. He showed me a quick checklist that an ultra-successful marketer used in a letter writing campaign, and it was surprisingly simple. And brilliant. And it worked many times before. So he was using it again, and will probably expect the same phenomenal results. How many times have you abandoned something that was working because something newer and flashy came down the road? Well, here’s someone telling you that you need to stick to the tried and true.
Ignore Convention, and Do What Works. Yes, I said this was a list of 10 things I learned, but I couldn’t stop—so, I just need to beg forgiveness rather than asking for permission. I heard Joe say that many entrepreneurs have a Ready, Fire, Aim, FIRE! FIRE! FIRE! Mentality. When coming up with a new business idea or project, he wants to go full bore and allow the idea to flourish before the lawyers come along and say, “how about this rare circumstance.” The way he put it was that the idea needed to grow and develop roots before it was attacked by the naysayers. Many of the greatest businesses in the world were started while others said they couldn’t work. Of course, that doesn’t mean you ignore the obstacles—but it means that you set sail and go for it rather than sitting around and wondering about everything that can go wrong. Do you have an idea? Take some action. Get that first customer, and THEN flesh it out, and iterate and get better. That’s the advice I received on our venture, and we’re following that. I’m so grateful to have learned this.
Keep GREAT company. Wow, this may be the most powerful thing that I learned. I got a chance to sit in with many in Joe’s “$25K Group,” and the collective mind power in that room was breathtaking. I’m pretty sure that my mouth was open in awe at least some of the time (it’s not a good look, but I couldn’t help it). These folks were so successful, so accomplished—and yet they were very approachable and interested in helping each other. Just being with them made me raise my game, be more focused, and to learn absolutely everything I could. I took notes furiously the entire time, and came away with truly life-changing ideas. That’s not hyperbole. It’s genuine fact. I would say, with confidence, that anyone on the face of the planet would learn from the gathering of these giants. This is the exponential power of many minds working towards improving things in each others’ businesses and life. If you have the resources and can qualify, I’d recommend this venue to every entrepreneur I could. P.S. I’m not paid for this, and I only say it because it’s true and could certainly help ANY business. Thank you for teaching me this, Joe.